100% wool hats that block 98% of UV radiation (UPF 50+), work in three seasons, and come from Australian farms that never practice Mulesing. Our wool is certified non-mulesed—tracked from farm to factory—so you get durable, soft hats without supporting a practice that removes skin from 20 million lambs annually.
Read more about our sourcing from https://textileexchange.org/responsible-wool-standard/
Cruelty-free wool comes from sheep that are not mulesed. Mulesing is the removal of skin around a sheep's buttocks to prevent flystrike (a parasitic infection). Alternatives include breeding plain-bodied Merinos with fewer wrinkles, which has shown clear reductions in flystrike. We source only from Australian farms certified to use these alternatives. Each wool shipment is tracked and certified non-mulesed.
We trace every shipment from farm to factory. Our wool comes from Australian farms that do not practice mulesing, and each batch is certified non-mulesed by our distributor. This process took us two years to establish.
Yes. Merino wool clothing boasts a UPF rating of 50 or more, offering enhanced protection by blocking out at least 98% of UV radiation. Our wool hats are tested at UPF 50+, making them more protective than most cotton or straw hats without chemical treatments.
Yes, for spring, fall, and cooler summer days. Merino wool can be great for summer clothing due to its breathability, moisture-wicking ability, and natural temperature regulation. Wool is less ideal for hot, humid summer days compared to straw or mesh, but it excels in shoulder seasons and provides better sun protection.
Spot-clean with a damp cloth for minor dirt. For deeper cleaning, use cool water and wool-safe detergent, then air-dry away from direct heat. Do not machine wash or dry. Store in a cool, dry place; avoid crushing the crown.
Most of our wool hats are crushable or packable, meaning they bounce back after being folded or stuffed in a bag. Look for 'crushable' in the product name for styles specifically designed for travel.
Felt is made from wool fibers that are matted and compressed. Our wool hats use felt construction for structure and durability. All our felt is made from 100% wool and is cruelty-free (non-mulesed).
Yes. We also make hats from organic cotton, hemp, recycled plastic bottles, organic raffia, and paper straw. Browse by material using the 'By Material' menu.
