Gunsmoke Western Toyo | Black Cowboy Hat
HOW TO FIND YOUR CORRECT HAT SIZE
Even the most accurate measurement of your head (which we will teach you here) doesn’t always mean the hat you receive will be a perfect fit. There are many factors that can get in the way of receiving the perfect fit on the first try. One is the use of natural materials. Sometimes leather or certain straw hats for example can be slightly thicker or thinner with each batch of material, even when sewing a hat the technician can use a little bit less or more pressure and the size will be slightly affected. So hat sizing isn’t an exact science but an accurate measurement of your head is a good place to start. That along with working with a hat brand that cares about you getting the perfect hat for you. WE PROVIDE FREE SIZE INSERTS IN EVERY ORDER JUST INCASE YOU NEED THEM.
THINGS TO CONSIDER
Does the hat brand you are considering offer free sizing tape in case the hat is slightly too large? We add 2 free size inserts in every order, if you need more please contact us!
Does the hat brand offer hassle free, free returns in case the hat doesn’t fit for any reason? Add our Re:do insurance for $2.98 and get free unlimited exchanges and package insurance.
Does the hat brand have a crew of hat experts to help you in case there is a sizing problem? Call us or email we will help you!
WE DO WHAT IT TAKES TO FIND YOU THE PERFECT FIT!
LETS GET STARTED ON YOUR HAT SIZE
- Use a soft measuring tape or a piece of string (not elasticized or stretchy).
- Place the tape measure or string on your forehead and measure the circumference about 1/2 inch or 1.5cm above your ears, about where your hat would sit.

- If you have another hat that shows the size, you can use that information.
- Check the length of the tape measure or string to determine your size. (if using a string, hold it up against a ruler)
- Use the size charts on the product pages to find your perfect fit. For example, if your measurement comes to 22 inches or 56cm, then you would choose a size Medium hat.
- Make sure you measure your head multiple times and get 2 measurements that are the same to be 100% sure.
*If you fall in between sizes, choose the next biggest size. We will send two free size inserts with every hat ordered, just incase your hat needs a slight reduction. If you need more than 2 please reach out we can send you more.
See the size charts above. Your hat is either an individual size like Small or Medium or Large etc. or uses a stretch band that covers 2 sizes like Small/Medium and Large/X-Large. Each size can cover a slight range but that is OK, choose the size in your range.
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- LIFETIME GUARANTEE
- 50% DISCOUNT IF EVER LOST OR STOLEN
Classic Western Heritage Meets Eco-Friendly Innovation
The Gunsmoke Western Toyo Hat embodies the legendary spirit of the Old West with premium eco-friendly toyo straw. Named after the iconic frontier town where lawmen and cowboys forged American legend, this classic western hat delivers authentic cowboy style with sustainable craftsmanship for the modern rancher and western enthusiast.
Key Features:
- Premium Eco-Friendly Toyo Straw - Sustainable paper straw construction provides lightweight durability and authentic western appearance
- Shapeable 3.5" Brim Design - Customize your coverage and style to match any adventure or personal preference for a truly personalized western look
- UPF 50+ Sun Protection - Excellent UV protection shields you from intense sun during extended ranch work and outdoor activities
- Wide Brim Coverage - Generous 3.5" brim provides superior protection for face, neck, and ears during long days under the western sun
- Premium Soft Terry Stretch Band - Luxurious inner band ensures all-day comfort and perfect fit during active pursuits
- Lightweight Comfort - Natural toyo straw construction ensures all-day wearability without fatigue
Perfect For:
Ranch work and outdoor labor • Western events and rodeos • Country music festivals • Outdoor adventures and trail riding • Casual western style • Anyone who appreciates authentic cowboy heritage with eco-conscious values
Gunsmoke Heritage:
Gunsmoke represents the legendary spirit of the American frontier - where courage, honor, and rugged independence defined a way of life. This hat honors that heritage while embracing modern sustainability, creating the perfect western accessory for those who value both tradition and environmental responsibility.
Shapeable Brim Innovation:
The shapeable brim sets this hat apart from traditional western styles, allowing you to customize your look and coverage. Whether you prefer a classic flat brim, an upturned side, or a custom curve, you can create the perfect western style that's uniquely yours.
Sustainable Excellence:
- Made from eco-friendly toyo/paper straw
- Labels from organic cotton printed with veggie dyes
- Organic cotton inner pouch with care instructions
- All tags FSC certified for environmental responsibility
- Handmade in China with traditional craftsmanship
Technical Specifications:
- 3.5" brim for optimal sun coverage
- 4.5" crown height for comfortable fit
- Shapeable brim for customization
- Premium soft inner terry stretch band
Unmatched Value:
- Limited lifetime guarantee against manufacturing defects
- 50% discount replacement if lost or stolen
- 2 free sizing inserts included with every order
When you choose the Gunsmoke Western Toyo Hat, you're embracing the legendary spirit of the American frontier with modern environmental values. The premium toyo straw and shapeable brim ensure you ride into every adventure with authentic western style and sustainable conscience.