Western straw hat in color Black with silver conch and faux leather band
Side view of western straw hat in color Black with silver conch and faux leather band showing shapeable brim
Back view of western straw hat in color Black with faux leather band
Inside view of western straw hat in color Black showing soft inner terry band and organic cotton secret pocket
Man wearing western straw hat in color Black with silver conch and faux leather band
Woman sitting wearing Conner Hats western straw hat in color Black with silver conch and faux leather band
Woman outside wearing western straw hat in color Black with silver conch and faux leather band

Gunsmoke Western Toyo | Black Cowboy Hat

Regular price$80.00
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Shipping calculated at checkout.
  • Black toyo straw cowboy hat with a 3.5" shapeable brim
  • UPF 50+ sun rating (materials tested by ARPANSA)
  • Soft terry stretch sweatband
Color
Size
Size chart

HOW TO FIND YOUR CORRECT HAT SIZE

Even the most accurate measurement of your head (which we will teach you here) doesn’t always mean the hat you receive will be a perfect fit. There are many factors that can get in the way of receiving the perfect fit on the first try. One is the use of natural materials. Sometimes leather or certain straw hats for example can be slightly thicker or thinner with each batch of material, even when sewing a hat the technician can use a little bit less or more pressure and the size will be slightly affected. So hat sizing isn’t an exact science but an accurate measurement of your head is a good place to start. That along with working with a hat brand that cares about you getting the perfect hat for you. WE PROVIDE FREE SIZE INSERTS IN EVERY ORDER JUST INCASE YOU NEED THEM.

THINGS TO CONSIDER

Does the hat brand you are considering offer free sizing tape in case the hat is slightly too large? We add 2 free size inserts in every order, if you need more please contact us!

Does the hat brand offer hassle free, free returns in case the hat doesn’t fit for any reason? Add our Re:do option at checkout for free exchanges.

Does the hat brand have a crew of hat experts to help you in case there is a sizing problem? Call us or email we will help you!

WE DO WHAT IT TAKES TO FIND YOU THE PERFECT FIT!

 LETS GET STARTED ON YOUR HAT SIZE

  • Use a soft measuring tape or a piece of string (not elasticized or stretchy).
  • Place the tape measure or string on your forehead and measure the circumference about 1/2 inch or 1.5cm above your ears, about where your hat would sit.

  • If you have another hat that shows the size, you can use that information. 
  • Check the length of the tape measure or string to determine your size. (if using a string, hold it up against a ruler)
  • Use the size charts on the product pages to find your perfect fit. For example, if your measurement comes to 22 inches or 56cm, then you would choose a size Medium hat.
  • Make sure you measure your head multiple times and get 2 measurements that are the same to be 100% sure.

*If you fall in between sizes, choose the next biggest size. We will send two free size inserts with every hat ordered, just incase your hat needs a slight reduction. If you need more than 2 please reach out we can send you more.

See the size charts above. Your hat is either an individual size like Small or Medium or Large etc. or uses a stretch band that covers 2 sizes like Small/Medium and Large/X-Large. Each size can cover a slight range but that is OK, choose the size in your range.


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Hat size charts

S, M, L, XL, XXL, XXXL
Order sizeHat sizeUS (inches)Metric (cm)
Small6 3/4, 6 7/821 1/4, 21 5/854, 55
Medium7, 7 1/822, 22 3/856, 57
Large7 1/4, 7 3/822 3/4, 23 1/458, 59
XLarge7 1/2, 7 5/823 1/2, 2460, 61
XXLarge7 3/4, 7 7/824 3/8, 24 3/462, 63
XXXLarge825 1/864
Small/Medium, Large/X-Large
Order sizeHat sizeUS (inches)Metric (cm)
Small/Medium6 7/8, 7, 7 1/821 5/8, 22, 22 3/855, 56, 57
Large/XLarge7 1/4, 7 3/8, 7 1/222 3/4, 23 1/4, 23 1/258, 59, 60
One Size, One Size Up
Order sizeHat sizeUS (inches)Metric (cm)
One Size6 3/4 – 7 1/421 1/4 – 22 3/454 – 58
One Size Up7 3/8, 7 1/223 1/4, 23 1/259, 60

Some styles use a stretch band covering two sizes, and some ladies raffia styles come in One Size Up. We include two free size inserts in every order. Measure your head and find your size →

Sizing help

Between sizes? Choose the larger one. Every order includes 2 free inserts to make it smaller.

Wrong size? Exchanges are free when you add Redo (Checkout+) in your cart (USA).

Not sure about your size? Call us 24 hours a day: 904-688-9705

  • Free US shipping on this hat. Ships from American Fork, Utah, usually within 24 hours
  • Delivery usually 2–5 business days. Need it faster? UPS 2nd Day Air and Next Day Air available at checkout.
  • 90-day exchanges · 30-day refunds · Free exchanges with Redo (USA)
  • Limited Lifetime Guarantee (50% off if lost or stolen)
  • Family business since 1969
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"It is black and built to last...however the next one won't take this one!"
5 out of 5 stars Clyde C.
"Well made, great style and the dimensions are perfect."
5 out of 5 stars Tim R.
"The more he wears it the more comfortable it gets."
5 out of 5 stars Alicia B.

Gunsmoke Western Toyo is a black cowboy hat for men and women, made from toyo/paper straw. This gunsmoke cowboy hat has a 3.5" shapeable brim, a 4.5" crown, and UPF 50+, for ranch work, hiking, and rodeos. It has a soft terry stretch sweatband. It has a small secret Velcro pocket inside, big enough to carry a credit card or cash.

  • 3.5" brim for optimal sun coverage
  • 4.5" crown height for comfortable fit
  • Shapeable brim for customization
  • Soft inner terry stretch band
  • Made from toyo/paper straw
  • Labels from organic cotton printed with veggie dyes
  • Secret GOTS organic cotton Velcro pocket, big enough for a credit card or cash; inside is a pamphlet with details about Conner Hats
  • Protective resin keeps hat in great shape
  • Formaldehyde & Azo Dye-Free Inner Band
  • No single-use plastics: biodegradable and recyclable packaging
  • Biodegradable tag connectors
  • FSC-certified paper tags
  • Crushable: it can take being crushed flat for a short time

Sun hat rating: UPF 50+. We test our hat materials with ARPANSA, Australia's radiation protection agency, and this hat also meets our two rules: no open mesh or open vents, and a brim of at least 2.5 inches.

Handmade in China.

Perfect for:

  • Ranch work and outdoor labor
  • Western events and rodeos
  • Country music festivals
  • Outdoor adventures and trail riding
  • Casual western style

Key features:

  • Toyo Straw - Paper straw construction provides lightweight durability and authentic western appearance
  • Shapeable 3.5" Brim Design - Customize your coverage and style to match any adventure or personal preference for a truly personalized western look
  • UPF 50+ Sun Protection - Excellent UV protection shields you from intense sun during extended ranch work and outdoor activities
  • Soft Terry Stretch Band - Luxurious inner band ensures all-day comfort and perfect fit during active pursuits
  • Lightweight Comfort - Natural toyo straw construction ensures all-day wearability without fatigue

Guides for this hat:

Sizes Small/Medium to Large/X-Large (up to 23 1/2 in / 60 cm). Every order includes 2 free inserts to make the hat smaller if you need to.

Between sizes? Choose the larger one and use the inserts.

Size chart (head measurement):

  • Small/Medium: 21 5/8–22 3/8 in · 55–57 cm · hat size 6 7/8–7 1/8
  • Large/X-Large: 22 3/4–23 1/2 in · 58–60 cm · hat size 7 1/4–7 1/2

How to measure:

  1. Use a soft measuring tape or a piece of string that does not stretch.
  2. Measure around your head about 1/2 inch (1.5 cm) above your ears, where the hat sits.
  3. If you use string, hold it against a ruler to read the length.
  4. Measure twice and get the same number twice to be sure.

No soft tape? Print our paper measuring tape (PDF). Print at 100% and check the 5 cm bar first.

Not sure? Call us 24 hours a day: 904-688-9705

See the hat size chart

Shipping: free US shipping on orders over $79 ($7.99 otherwise). Orders ship Monday to Friday from American Fork, Utah, usually within 24 hours (up to 3 days at busy times). Delivery is usually 2–5 business days once shipped.

Returns: exchanges and store credit within 90 days of purchase, refunds within 30 days; the hat must be unworn and unwashed, with tags and original packaging. Return shipping is charged on refunds, and there is a $10 restocking fee if you use your own label. 40% sale items are final sale.

Exchanges: free exchanges with Redo when you choose the Redo option (USA).

Shipping policy · Returns and exchanges

Limited Lifetime Guarantee (50% off if lost or stolen).

  • Workmanship failure in the first 12 months: free replacement of the same style, size and color, with shipping paid.
  • After 12 months: 40% off a replacement (shipping not included).
  • Lost or stolen: 50% off the same hat (shipping not included).

For purchases from connerhats.com. Full guarantee details

Is it a sun hat?
Yes. It’s rated UPF 50+. We test our hat materials with ARPANSA, and this hat has no open mesh or open vents and a brim of at least 2.5 inches.

What’s in the secret pocket?
Room for a credit card or cash, and a pamphlet with details about Conner Hats. The pocket is GOTS organic cotton.

What is the Gunsmoke Western Toyo good for?
Good for: ranch work and outdoor labor; Western events and rodeos; country music festivals.

Is it crushable?
Yes, it can take being crushed flat for a short time. To travel with it, pack it properly so it doesn’t wrinkle: see our hat care page.

What sizes does it come in?
Small/Medium to Large/X-Large (up to 23 1/2 in / 60 cm). Between sizes? Choose the larger one. Every order includes 2 free inserts to make it smaller.

What if it doesn’t fit?
In the USA, you can exchange it or get store credit within 90 days of purchase, or a refund within 30 days, if it’s unworn and unwashed with tags and original packaging. Exchanges are free when you add Redo (Checkout+) in your cart. Full returns details.

Overall rating: 4.9 / 5 from 20 reviews.

AI Generated Review Summary

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Review highlights

Reviews

Great Pinch Front Straw

"I have owned the black straw hat for over 10 years, very soft and comfortable. The fit is perfect. My only complaint is that I also have the same hat in beige, but has been now totally worn out. So my disappointment is that I cannot find it available anywhere. Please advise if it is or another name. Possibly, thank you."

— Ed V. (4/5)

Love it

"Bought a Stetson Roxbury ten years ago. Most similar hat I've found besides being a bit better for. It can expect to be well worn"

— Ravens L. (5/5)

"Fit is perfect"

— Craig (5/5)

Fit is perfect

"Fit is perfect"

— Craig H. (5/5)

"Best fit!!!"

— Craig (5/5)

Best fit!!!

"Best fit!!!"

— Craig H. (5/5)

Soooo cool!

"I love this hat! It’s my 3rd Connor and I finally got it right with both style and size. I live in Los Angeles and it’s the perfect hat for any occasion - from the classy rooftop restaurants, to the historic street corner bar. So many compliments! Now when I step outside without the hat and see a familiar face they look disappointed and say to me, “Where’s the hat?!” Keep them coming Conner! 🤠🙏"

— Jason R. (5/5)

Hat fit well, looks great.

"Hat fit well, looks great. Great replacement for my old beat up hat that lost its shape. I like it better than my old one, which my wife loved."

— Patrick C. (5/5)

Fits great and looks great!

"Fits great and looks great! Thank you!"

— Sean D. (5/5)

Great hat, gets better with time

"Got this for my husband. He’s got a llong head from front to back. I got him the large. Then switched it for a small medium cause the large was too big. He loves it. The more he wears it the more comfortable it gets. He gets compliments everywhere he goes. It works great for riding horses too."

— Alicia B. (5/5)

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